About

Billing, without the busywork.

Boffy is the simple way to bill for the sales you actually drive. No spreadsheets, no late-night invoice runs, no arguments about which channel closed the deal.

What Boffy is

Boffy is software for companies that get paid based on the sales they bring in. If you help merchants sell through WhatsApp, Instagram, Telegram, or Viber — and you want to charge them for the results — Boffy takes care of the whole cycle, from tracking the sales to sending the invoice.

Why it exists

Attribution billing sounds simple on paper. In practice, it’s a monthly scramble: export data from analytics, match it to channels, argue about edge cases, build invoices in a spreadsheet, email them out, chase payments. We built Boffy because we’ve been in that scramble — and nobody should spend their best hours on it.

How it works, in plain English

You connect Boffy once. It pulls your sales data every day, figures out which channel drove which sale, adds it all up per merchant, and prepares a clean, itemised invoice. You glance at it, hit send, and move on with your day. Your merchants get a live portal to see exactly what they’re being billed for — so there’s nothing to dispute.

Everything Boffy does for you

Tracks sales across every channel

WhatsApp, Instagram, Telegram, Viber — and anything that shows up in GA4. All in one place, side by side.

Figures out who drove the sale

Per-channel attribution, computed from first-party events. No guessing, no cherry-picking.

Writes your invoices for you

Every month, Boffy builds a clean, itemised invoice for each merchant based on real usage.

Sends, reconciles, and reminds

Invoices go out on their own. Payments get matched to the right invoice. Overdue? A friendly reminder is already drafted.

Gives merchants their own portal

Your clients log in, see the sales they made, the channels that drove them, and exactly why their bill is what it is.

Stays tax-ready everywhere you sell

ZUGFeRD eRechnung for Germany, region-aware VAT, DATEV-ready exports — your accountant will thank you.

Keeps you out of spreadsheets

Daily data sync means your numbers are always current. Close a month in an afternoon, not a week.

Grows with you

Five merchants or five hundred — the workflow is the same, the speed doesn't change.

Who Boffy is for

Boffy is built for commerce platforms, agencies, and service providers who charge their clients based on the sales they generate — especially through messaging apps and social channels.

If you manage five merchants or five hundred, Boffy keeps the invoicing clean, the numbers honest, and the conversations with clients friendly.

What we care about

01

Transparency over theatre

Every number should be traceable. Merchants should be able to see, click, and understand. Trust is built by making things visible — not by hiding them behind a dashboard.

02

Automation, then craft

Automate the boring parts — data pulls, math, emails, reminders. Leave the judgement calls to humans. Software should give you back your afternoon, not steal your decisions.

03

Quiet by default

No loud colours, no gamified dashboards, no pop-ups. Billing is serious work. The tool should feel calm and considered.

04

European, by design

GDPR, ZUGFeRD, DATEV, VAT OSS — these aren't afterthoughts. Boffy is built in Europe, for European business, and it understands the rules because we live by them too.

See it in your own numbers.

Fourteen days, no card. Set up in an afternoon.